We want to live in a world where:
Everyone knows a farmer.
We want to help increase the number and diversity of farmers in our foodshed that use regenerative farming practices and are good stewards of our land, air, and water. Customers have options when it comes to local farmers, but sustainable farmers are doing more to protect and preserve the environment. They care about their customers, about their animals, and about our shared air, water, and soil.
Access to food from our Known & Grown network of farmers is not a privilege.
Healthy, pesticide-free, and pasture-raised food is available to all people in our foodshed.
Customers are educated about sustainable buying choices and make informed decisions about their food.
Customers will avoid greenwashing and seek out environmentally responsible and pasture-raised options.
Farming is actively used as a regenerative solution to climate change within our foodshed.
Our foodshed is comprised of a strong, resilient community in the face of shocks and stressors.
No one is exploited anywhere, up or down our food system.
Farmers and their employees make fair wages, community health is not put at risk by factory farms, and animals are treated humanely.
Farmers in the Known & Grown network are a thriving and essential part of our greater food system.